This advert was meant to be really funny, but along the way it lost the plot and turned out to be boring.
You can't go wrong with humour. It is quite easy to pass across a message if it has humour or if it is every funny.
People like funny things and that's a fact of life. A lot of people who want to pass across a message or sell a product use humour to engage their target audience.
Now, I am pretty sure the agency that came up with the idea for the PayWithCapture 5.0 TVC must have wanted to use humour to sell the idea of the new PayWithCapture which is obviously better than the previous app.
ALSO READ: Access Bank launches PayWithCapture to replace your bank
The problem with the advert is that it is not funny. The humour is non-existent, and it is a really a shame because the very funny Chigurl is in it. For some strange reason, she didn't kill it in the advert. I guess the concept for the advert was wrong.
The animated debit cards, having two Chigurls and the script really didn't home. This advert must have cost millions but at end result looks way cheaper.
After watching the video, I am not exactly thrilled to get the new PayWithCapture app.
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