The arguments between some rivals seem never come to an end, especially if we are speaking about famous brands. In the world of photography, the battle between Nikon and Canon continues for years, and no winner can be determined. Maybe it is the time to pause it for a while and think about why so many people like Canon. There is a long list of reasons.
Some words about Canon Company
The mission of the brand is to help people to realize all their ideas and the power of image.
In 2002, the company decided to change their slogan to the famous “You Can” with the purpose to inspire people and help them to uncover creativity.
The fields of activity are quite diverse. Canon helps the victims of natural catastrophes, invests in social care actions, local institutions support, environmental protection, education, science, art, and sport.
Canon Europe is the leader in environmental care initiatives.
Some interesting facts
The company shares its name with the goddess Kwannon. It is the Buddhist goddess of mercy, which came to Japan from China together with Buddhist tradition. According to religious beliefs, it has many hands, can appear in one of 33 images, and sends happiness to those who pray to her in prophetic dreams, though the way to happiness can be very long.
The trademark was registered in summer of 1935. As Buddhism wasn’t very popular back then, the name was a bit changed with a purpose to come out on a global market.
Canon’s developers often worked according to the principle “Steal as an artist”. They don’t mind borrowing ideas, but they always do it in a creative way, offering new opportunities and always improved models.
The commercial war between Canon and Nikon started in 1940s.
Cannon’s Diamond IXUS belongs to one of the most expensive devices in the world. It is the line of 10 cameras with average specifications, but decorated with diamonds, so the prices range from 3,500 to 40,000 euro, depending on the quantity of diamonds.
The production of cameras was stopped during the World War II, but in 1947 they were already included in the list of items for export of the first priority. In 1955, Canon conquered world market.
Canon was the first company suggesting lower price for digital amateur camera to less than $1,000.
Canon is in the Top-100 list of the world most expensive companies.
Some reasons to buy Canon camera
The review will be short today. If you are looking for some clear reasons, there are four of them.
1. Price. It is always nearly 10% lower than rivals can offer, though the quality of products is equally good.
2. Efficiency. Almost all new models appear in shops straight away. After the company announces launching, you can be sure to get a new thing in a month or two, not later.
3. Video quality. It is the best a digital camera can offer.
4. Megapixels. Canon is definitely the leader here.
Some words about a place to buy
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