6 Ways The Social Media Can Give Your Business A Boost!
Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.Furthermore, social media depend on mobile and web-based technologies to create highly interactive platforms via which individuals and communities share, cocreate, discuss, and modify user-generated content. It introduces substantial and pervasive changes to communication between organizations, communities and individuals. (Wikipedia)
Some people are of the believe that the social media is a huge waste of time and resources, and do not see its positive side and how they could use it to their advantage either as a growing business or start up.
Here are just Six ways the social media could give your business that boost you seek...
1. *Meet Prospective Clients, Customers and Partners*
The social media has made it so easy to get to meet people you would normally have not had the chance to; it creates a leveled platform of communication and socialization. With the fast growing community on the social media it’s a good leverage for you as a business owner, as you could easily get connected and familiar with your potential customers/clients and even partners.
2. *Build a Relationship*
You know very much what building a business relationship is and the good it does to your business, and speaking from experience it’s difficult to get the attention from people who are in the same field of business because of tight schedule, distance, and mostly the natural difficulty that’s in reaching people of a particular status, but like I said above “
the social media creates a leveled platform of communication and socialization” if that’s the case, why not use it to your advantage?
You have nothing to loose in building and creating a healthy business relationship through the social media/social networking, for a fact it just might be the easiest way to earn that
referral,
endorsement and or
recommendation you need to give your business a boost!
3. *Customer Care/Service*
The social media allows room for you to connect with your customers/clients at ease. It’s very effective; you never
miss a call or too tired to reply to a bulky mail. The social media is a place we hangout in the most relaxed state of mind, and handling customer/client would be of no stress, questions, inquiries or complaints would be treated with ease, timely and in a right frame of mind.
Another added advantage is, with time after you have built a good relationship and have earned a presence, you may not have to respond to all queries yourself, loyal fans, customers/clients and well wishers may easily help in responding to comments or questions directed at you. J
4. * Advertise Online*
Here is good news you do not need to have millions of dollars in your account to have a budget for advertising, because the social media provides the cheapest form of media advertising unlike the regular media, every business needs to sell its idea to customers and potential costumers alike, it is necessary to create an impression which would definitely influence the decisions of people who get to see the adverts, hopefully…
What sound better than selling your business to the world at a very little cost!
5. *Publicity*
Publicity isn’t advertising; advertising is paid for directly while publicity isn’t directly paid for. Social media Publicity is one way you can create the desired media hype for your business, it’s imperative to create an image for your business through the social media, by creating the desired buzz or noise online it increases your business’s visibility..
Whatever information shared over the internet/social media can easily and readily be accessed, and also increases your chance of being discovered through the search engines.
If the social media can increase your business visibility use it!
6. *Branding*
Right now you may be asking “What do the social media have to do with branding a business?” It has to do a lot in the 21st century. Now taking a brief look at what branding is, it’s having a set of qualities or values that make ‘you’ different from others.
Your constant presence online, each publicity, update, like, share, retweet and tweet, and just about anything that has to do with your constant pattern of activity on the social media creates an image or impression of your business/brand in the minds of people.
The total sum of the mass of impression your business creates defines your business.
So what are you waiting for? Use the social media and pattern your activities to create the desired impression in the minds of your prospective clients, costumers, partners or friends… Do not forget, “Consistency deepens impression.”
By, INNOCENT, Uchenna D.
innocent@idopubnaija.com
http://idopubnaija.com/
@innoSaint_uche @iDoPub
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