Vaseline Jelly Re-launches With Unmatchable Purity…

Vaseline Jelly re-launches with unmatchable purity…Unveiled at premiere of ‘As Pure as a mother’s Love’ stage play

 

Vaseline 4, ----------, L-R: President of AAAN, Mrs. Bunmi Oke; Representative of wife of Lagos State Governor, Mrs. Mosunmola Junaid; Managing Director, Unilever Nigeria Plc., Mabe Thabo; and Vice President, Operation, Unilever Nig. Plc, Anil Gopalan, during the re-launch of Vaseline at MUSON Centre in Lagos on Saturday.

Lagos – 17.11.2012: FMCG giant, Unilever Nigeria Plc., has unveiled its New Triple Purified Vaseline Petroleum Jelly into the Nigerian Market with its ‘As Pure as a Mother’s Love’ stage play directed by internationally acclaimed Playwright and Director, Wole Oguntokun and performed at the Muson Centre, Onikan, Lagos.

The stage play brought together several dignitaries including Her Excellency, First Lady of Lagos State, Abimbola Fashola represented by Mosunmola Junaid; celebrities in the entertainment industry, members of the business community and other stakeholders.

While speaking at the occasion, representative of the First Lady of Lagos State, Mosunmola Junaid, said that mothers were a gift to the world and that she is proud of hers and the mother she also has become. “Truly there is nothing as pure as a mother’s love. It is kind and sacrificial bearing the whole family along with strong, loving arms. In-fact, it is the purest love that exists on earth.”

Vaseline 3, ----------, L-R: Human Resources Director, Unilever Nig. Plc.; Tolulope Agiri; Representative of wife of Lagos State Governor, Mrs. Mosunmola Junaid; Managing Director, Unilever Nigeria Plc, Mabe Thabo; and President AAAN, Mrs. Bunmi Oke, during the re-launch of Vaseline at MUSON Centre in Lagos on Saturday.

Junaid thanked Unilever for the support it had given to Nigerians through its quality products and opportunities to celebrate mothers and groom children in the right manner during this day and age.

In his welcome address, Managing Director, Unilever Nigeria, Thabo Mabe, said that the event was symbolic of Unilever’s commitment to making the lives of its consumers more beautiful, enriching their lives, while also showcasing the high purity standards of the New Vaseline Petroleum Jelly.

“Just as a mothers love is pure, so is the gentle, yet strong nature of Vaseline providing purity like no other to all our consumers," Mabe said.

Vaseline 2, ----------, L-R: Managing Director, Unilever Nigeria Plc, Mabe Thabo; Representative of wife of Lagos State Governor, Mrs. Mosunmola Junaid; and Brand Building Director, Unilever Nig. Plc, Mr. David Okeme, Unilever Nig. Plc, during the re-launch of Vaseline at MUSON Centre in Lagos on Saturday.

Mabe stated that the relaunch of Vaseline showcased the company’s dedication and connection to mothers and families across Nigeria, while providing a platform to celebrate mothers who have provided the very best for their children and families.

Explaining further on Campaign activities for the relaunch, Director, Brand Building, Unilever Nigeria, David Okeme, said that the stage play has given Unilever the opportunity to showcase and give audiences the experience of a story that displays pureness to that of a mother’s love.

Vaseline 1, ----------, L-R: President of AAAN, Mrs. Bunmi Oke; Managing Director, Unilever Nigeria Plc., Mabe Thabo; Representative of wife of Lagos State Governor, Mrs. Mosunmola Junaid; and Brand Building Director, Unilever Nig. Plc, Mr. David Okeme during the re-launch of Vaseline at MUSON Centre in Lagos on Saturday

Okeme submitted that the love of mothers, as the campaign theme implies, is the thrust of the entire stage play.

Explaining further on the new Vaseline, he said, “Today, we are happy to connect the abundant benefits of the new Vaseline and its super four variants with our numerous consumers. The new Vaseline maintains its rich heritage of extreme quality, now using a unique triple purification process that works naturally with your skin to renew and rebuild moisture.”

The month-long campaign building up to the relaunch tagged “As pure as a mother’s love” was designed to celebrate mothers and promote the love they have for their children over generations. The campaign called for photo and story entries with various responses. Emerging winners from these competitions were presented with their winnings during the event.

The stage play ‘As pure as a Mother’s Love’ as directed by expert playwright, Wole Oguntokun, brought to life the experience of Mothers as key members of the family and what they go through to keep their children and families as a whole.  It also displayed the pureness of mother’s love and its ability to keep families closely knit together.

Unilever, has in over 90 years, provided Nigerians with quality products that meet their everyday needs. The new Vaseline comes with a new flip top, improved packaging, in four variants and Tripled Purified, making it the purest form of Petroleum jelly in the world.